The statement, "Probably the most critical 'premise' of the marketing concept is that the firms should focus on identifying and satisfying customers' needs i.e. the customer should be 'central' to everything the firm does" is true.
Explanation:
First of all, simply putting the customers first means a company places a customer requirements and desires above all else. Such an organisation aims to develop healthy contacts with its clients by recognising their interests and supplying its customers with either the best possible experiences.
Demand input from their consumers at any point in the project to determine the requirements of their clients.
For example, through market research, going to listen to your clients or social media or researching keywords, you can detect customer requirements in a wide range of ways.
