Answer:
price elasticity of demand = - 1.286
so as decrease price from $200 to $160 quantity sale increase
so total revenue increase
Explanation:
given data
bookstore prices 1= $200 each
sells quantity 1 = 120 books per month
lowers price 2 = $160
sales increase quantity 2 = 160 books per month
to find out
price elasticity of demand
solution
we get here price elasticity of demand that is express as
price elasticity of demand = [tex]\frac{\frac{quanity2 - quantity1}{(quantity2+quantity1)/2} }{\frac{price2-price1}{(price2+price1)/2} }[/tex] .................1
put here value we get
price elasticity of demand = [tex]\frac{\frac{160-120}{(160+120)/2} }{\frac{160-200}{(160+200)/2} }[/tex]
solve it we get
price elasticity of demand = - 1.286
so as decrease price from $200 to $160 quantity sale increase
so total revenue increase