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Brainstorming is so much a part of the culture at Ideo that it has its own set of beliefs about what makes brainstorming work best. Ideo has created the Apple mouse, the Palm V, and Oral-B toothbrush. All of the following improved Ideo's brainstorming except:

a. morning vs afternoon meetings
b. group sizes of 6 to 10 people
c. creativity awards
d. cookies during meetings

Respuesta :

Answer: Creativity Awards

Explanation: Brainstorming is a way of getting new ideas, which occurs when individuals collectively rub minds together raising new ideas and settling for the best of the ideas raised.

Creativity awards would tend to bring up individual interest which might not really help in ideas raising when brainstorming.

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