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Psychographic segmentation is based on ________.
A. the quantitative side of consumer demographic analysis
B. the quantitative side of consumer geographic analysis
C. individuals' residential patterns and life cycle preferences
D. grouping people according to their psychological characteristics, values, and lifestyles

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Answer:

Letter D is correct. Grouping people according to their psychological characteristics, values, and lifestyles.

Explanation:

Psychographic segmentation is a market segmentation technique where individuals are grouped according to psychological traits such as lifestyle and behavioral patterns which may be: opinions, social status, eating habits, daily routine and many others.

This type of segmentation aims to identify psychological traits and values ​​that influence individual consumer behavior.

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