In the context of consumer learning,when motivation is low, consumers will generate a number of hypotheses to match the learning.
Option c
Explanation:
The consumer will keep their knowledge updated when they are going to do the purchase. The consumers treat advertisements as tentative suggestion that can be experienced through product knowledge. There are socio economic factors that can influence the consumer’s purchasing pattern.
Some of the important personal factors that influence the purchasing behaviour are namely lifestyle, economic situation, occupation, age, personality and self concept. Age and their mental development make major impact on the consumer purchasing pattern. The process through which consumers obtain information about the products is of huge importance to seller.
