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If a sponsored link was delivered 100 times and 10 people clicked on it, then the number of impressions is 100, the number of clicks is 10, and the click-through-rate (CTR) would be

a. 10 percent.
b. 100 percent.
c. 1 percent.
d. 0 percent.
e. 15 percent.

Respuesta :

Answer:

Option A.

Step-by-step explanation:

It is given that a sponsored link was delivered 100 times and 10 people clicked on it.

Number of impressions = 100

Number of clicks = 10

The formula for click-through-rate (CTR) is

[tex]CTC=\dfrac{\text{Total measured clicks}}{\text{Total measured impression}}\times 100[/tex]

[tex]CTC=\dfrac{10}{100}\times 100[/tex]

[tex]CTC=10[/tex]

The click-through-rate (CTR) would be 10%. Therefore, the correct option is A.

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