Ryan’s Hunting Emporium sells hunting equipment. The store advertises its equipment in a popular magazine that is distributed every Monday. A television commercial promoting Ryan’s airs every Thursday at 5:00 p.m. for a three-month period. When new or updated equipment is introduced, the products are steadily advertised during a planned time period. Ryan’s exemplifies a _____ media schedule.
a. circular
b. flighted
c. continious
d. seasonal