Hatso, a famous hat retailer chain, opens a new store in Kentucky and chooses to operate solely in the traditional physical markets. It approaches business activities in a traditional manner by operating physical locations such as retail stores and not offering their products or services online. Which of the following business strategies does Hatso follow?
A) brick-and-mortarB) click-onlyC) organizationalD) low-cost leadershipE) differentiation

Question

27-09-2019
Business

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Hatso, a famous hat retailer chain, opens a new store in Kentucky and chooses to operate solely in the traditional physical markets. It approaches business activities in a traditional manner by operating physical locations such as retail stores and not offering their products or services online. Which of the following business strategies does Hatso follow?
A) brick-and-mortarB) click-onlyC) organizationalD) low-cost leadershipE) differentiation

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Answer: Option A

Explanation: Brick and mortar refers to the business strategies in which the firm decides to operate their business in a traditional manner. Under this, the firms tries to maintain the personal connection with their customers by doing face to face transactions.

In the given case, Hatso has decided to operate their stores physically in this era of online business websites.

Hence from the above we can conclude that Hatso is following brick and mortar.