Answer:
data mining
Explanation:
Yes, it's most likely the result of a tracking method of some kind, used by the online advertising agencies.
Let's see the possible answers given:
a. the internet crime of theft of private information
No, your data has not been stolen, your visits were just recorded. They know the user of your computer has showed an interest in Dallas Cowboys merchandise, but they have no idea of your name, credit card number, and so on.
b. coincidence
No. Online ads don't happen by coincidence. The ads agency will not present you just any random ad, they want to maximize the chances you will click on it (that's how they make money)... so they tailor the ads they present you based on what they know of you.
c. data mining
Yes, by digging in their database, they know you've shown a recent interest in Dallas Cowboys merchandise, so they consider you might still be interested in that.
d. encryption software
No. The encryption part is to prevent unauthorized access to your data... so it cannot be linked.
Answering the question, this banner ad is most likely the result of data mining. This implies the correct answer is C
Most of the online advertising agency used some tracking software to know their user preferences through their previous search queries. This is called data mining. It is a term that is used for knowing the choice of internet users by using their previous search results that are stored in their database.
Data mining is being used by most online advertising companies to serve appropriate ads based on user's search queries.
The answer is not A (the internet crime of theft of private information) because they serve the ads based on the fact that you had visited Dallas Cowboys previously to buy a hooded shirt and your search queries were recorded on their database. Therefore, they make use of your previous search queries to know your area of interest.
The answer is not B (coincidence) because most online advertising agency show targeted ads. They only show ads based on user's preferences. They serve ads based on the area of interest.
The answer is not D (encryption software) because it has nothing to do in the painted scenario from the given question. Encryption software is meant to prevent an authorized person from accessing your data.
Therefore, this banner ad is most likely the result of data mining
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