Answer: define the problem , while taking into account the purpose of the study, the relevant background information , what information is needed , and how it will be used in decision making.
Explanation:
The first step in the activity of marketing research is to determine the problem, and then made an accurate decision.
Market research is defined as the process of ascertaining the viability of a new service or product through direct customer research.
Market research enables an establishment to identify its target market and obtain opinions and other feedback from customers regarding their interest in a product or service.
Define the problem while keeping in mind the study's purpose, relevant background information, what information is necessitated, and how it will be used in decision-making.
Learn more about the marketing research, refer to:
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