A movie theater owner embedded brief messages during trailers before showing the feature film. the messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of them, urged consumers to "drink coke" and to "eat popcorn," encouraging them to visit the snack lobby. research has shown what about such messages

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Subliminal messages may have limited effects on behavior.   Subliminal messages are visual stimuli that is flashed for just a few milliseconds which can be absorbed at a subconscious level before the conscious mind has time to interpret the incoming visual stimuli.