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One of the most important aspects of framing as issue development is the process of reframing, or the manner in which the thrust, tone, and focus of a conversation change as the parties engage in it. reframing is or occurs:

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Reframing is the way parties challenge each other, as they present their own case or refute the other's. It can be also defines as a dynamic process that may occur many times in a conversation, when using metaphors, analogies, or specific cases to illustrate a point. and may be used intentionally by one side or the other.

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