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What is groupthink? the power and influence of the group using persuasion to alter and adjust one's opinion. none of these answers a marketing technique that utilizes the correlational relationship between thoughts, influences, and shopping trends of pop culture to predict consumer spending. the kind of thinking that occurs when people place more importance on maintaining group cohesiveness than on assessing facts of the problem that the group is concerned about?

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Groupthink is a kind of thinking that happens when persons place more significance on retaining group connectedness than on determining facts of the problem that the group is distressed about. The term groupthink was coined by social psychologist Irvin Janis (1972), and occurs when a group of people creates decisions that are faulty due to group pressures that leads to mental efficiency.

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