Opponents of reusing water have long had the upper hand, said Paul Slovic, a professor of psychology at the University of Oregon, because of the “branding problem.” People tend to judge risk emotionally, he said, and a phrase like “toilet to tap” can undercut earnest explanations. “The water industry has not been good at marketing reuse,” he added. But research has shown that highlighting the benefits of recycled water—and the need—can shift emotions to a more positive reaction and help diminish the sense of risk. –“Water Flowing from Toilet to Tap May Be Hard to Swallow,” John Schwartz Which statement is a correct evaluation of the evidence in the passage?