You have been hired as a Restaurant Manager for a new restaurant in downtown Toronto. The owner, Mr. McDavid, has come to you with a request to incorporate sustainability within the business, both from the kitchen and front of house. And along with those ideas he has asked you to provide some recommendations on how to communicate and market them.
Provide a brief explanation (in your own words) of what Sustainable Marketing is and why is it important for businesses to incorporate it into their business strategy? How can it be used in the organization’s marketing?