Research Paper - Weightage - 14 % of total grade The main goal for this assignment is that students gain an in-depth understanding about an emerging topic in Marketing. Each student will conduct in-depth research on the topic and write the research paper. The topic for research is: Marketing in the age of Data Analytics and Artificial Intelligence This assignment is worth 14 % of your final grade. Due Date – 15 th May 2022 Please note that theme has been provided. It is not a topic. You can consider a specific marketing problem under this broad theme. Important Suggestions: 1) This is a very broad theme. It is important that you select a narrow area of research under this broad theme for better output. 2) Please review resource links provided below to help you understand how to write research papers. Link 2 is particularly useful guide. Instructions: 1) You may consider organizing the research paper as follows: • Introduction • Relevance of the topic • Objective of the Research/ Research Questions • Discussion (organize in appropriate sub sections) • Conclusions 2) The suggested word limit is 1800-2500 words. 3) Must use external academic (these include research journals; consider using your library) and relevant non-academic references. Provide in-text citations and should provide references in APA format.